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Internet Marketing Breakdown

Search Engine Optimisation / Internet marketing

Initial

Review site for SEO strategyAssessment of your website and its competition to determine the very best method of optimisation to attain first page placements on Google and other major search engines.

Keyword research - 6 keyphrasesWe will liaise with you in order to determine six keyphrases most likely to result in visits from your target audience.

Keyword research - multiple keyphrasesExtensive keyword research to determine high volume search terms and niche keyphrases to maximise visitors to your website.

Submission to main search engines and directoriesManual submission to the major search engines and directories. This is very important as automated submissions can result in websites being penalised or dropped from indexes.

Ongoing

Traffic report (domain must be hosted with Dental Design)Monthly report providing top level visitor statistics, these enable you to see a portion of the information our team use when managing your website.

Review of keywords, visitors and position on search enginesWe regularly review your website in the light of the web stats and developments in search engine technology to identify changes required to maximise your sites results.

Web site managementWe regularly make appropriate amendments to the site text, key words and structure following the review the review of your site.

Resubmission to search enginesWhere appropriate we will resubmit the website to ensure that presence on the search engines is maintained.

Account management callA telephone call to discuss your website progress, answer and questions, offer suggestions and advise of forthcoming plans.

Google analyticsA Google analytics account can be set-up to provide further easy to understand information relating to your website performance. This will enable you to participate fully in the management of text, key words etc for your site.

Incoming link campaign - search engines / directories (free)Incoming links play a large part in improving a website ranking. Google in particular sees a gradual and continual growth of incoming links as a sign of a 'trustworthy' site.

Incoming link campaign - search engines / directories (paid)Incoming links from directories that have been rated highly by Google pass on that rating when linking to your site. Often there is a charge to be included in these directories e.g. upmystreet.com charge £99.50 per year - any additional costs incurred (optional) will be passed on.

Article submissionAnother method of gaining links is through submitting articles with links to your website. There are numerous specialist websites that accept articles from individuals and organisations e.g. www.prlog.org - website providing free hosting for press releases. Whilst you will need to produce the content, we will help, and ensure the articles are promoted.

Monthly newsletterWe will send you a monthly newsletter which includes topical articles to keep you up to date with the latest internet. industry news.

Website updates

Amending existing text / images *Examples would be fees, staff, opening hours and contact information

Updating Flash text / images *Flash is essentially anything that 'moves' on your website.

Additional pages *Adding further pages to an esisting section, e.g. adding a new service / treatment.

Adding new website navigation / sections *An addition to your top-line navigation, e.g. the additions of a testimonials section.

High Definition treatment animationsAccess to our award-winning HD treatment animations and professionally written accompanying text.

Turnaround timeThe speed at which we will undertake your website amendments.

3 working days

2 working days

Same day

General

HostingDomains are hosted on a secure, dedicated server which significantly reduces the risk of any unwanted website downtime.

High Bandwidth HostingDomains are hosted on a high bandwidth, secure, dedicated server which will speed up website loading / surfing time.

1 domain name (Incorporating 1 practice)

1 domain names (Incorporating 2 practices)

1 domain names (Incorporating 3+ practices)

Content Management SystemHosting of a CMS and other data base driven websites. A CMS is a bespoke system that enables you to update your own website instantly.

Video HostingVideos can be incorporated into your website up to a maximum of 15MB.

Blog creationYour very own blog created to allow interaction between yourself and your patients.

RSS feedsKeep your website visitors up to date with the latest news from other relevant websites.

Customer discounts

Website designWe are pleased to offer our customers a discount off any re-designs.

10%

15%

20%

All other designWe are pleased to offer our customers a discount off our additional services, e.g. literature design.

7.5%

10%

Price per month (+VAT)

£70

£110

£300

Key: A - Annual. Q - Quaterly. M - Monthly. C - Chargeable at £75+VAT per hour. ** - On every page except the home page